My Portfolio Highlights
Welcome to my portfolio page, where I showcase my accomplishments as a marketing and communications professional. These are projects and work samples I have created or developed as an executive producer, highlighting my strategic thinking, creative execution, and measurable results across diverse industries.
National Conferences and Speaking Events
Discover my dynamic keynote presentations and interactive strategy workshops presented at prominent national platforms in higher education. These sessions offer practical insights on digital transformation, effective crisis communication strategies, and data-driven audience engagement, equipping institutional leaders to navigate the complexities of the marketing landscape.
Summer 2022 - Texas A&M University Direct Deposit eRefunds Print Ads
These engaging print materials were designed to encourage campus-wide adoption of direct deposit, ensuring faster, smoother financial aid disbursements. With captivating visual designs and compelling messaging, these promotional assets simplify complex billing timelines into clear, actionable steps for the Aggie community.
"Ivan has led us through several very successful communication campaigns, with the most successful being the move to a new refund service provider. I know of only a few individuals with Ivan's experience, commitment to excellence, and willingness to take initiative for the benefit of our campus community."
Former Supervisor, Finance and Business Services
Texas A&M University
Summer 2022 - Texas A&M University Direct Deposit eRefunds Digital Ads
Maximize student enrollment in electronic refund services with targeted, multi-platform digital advertising campaigns that streamline disbursement workflows.
Work Samples from Past Campaigns
Below is a list of work samples illustrating a few, but not all, responsive, strategically crafted projects and communication campaigns I led and executed to raise awareness of specific programs and services, boost user engagement, and deliver essential messages to key stakeholders.
- Strategic Marketing and Communications Plan Example
- Newsletter Examples
- News and Stories Examples
- Editorial Calendar Examples
- National Conferences Presentations
- Communication Campaigns Documents
- Digital Accessibility Examples
You can view these work samples, which are located in a folder that you can access upon request by clicking below:
Video Production - TAMU Student Business Services
Through targeted tutorial video storytelling, I can make complex financial processes more accessible and engaging for the Texas A&M community. This collection highlights the power of visual communication in simplifying topics such as tuition payment options and workplace collaboration.
TAMU STUDENT BUSINESS SERVICES - HOW TO MAKE AN ONLINE PAYMENT (IN FULL)
A step-by-step instructional guide that walks Texas A&M University students through paying their tuition and student account balance in full online.
TAMU STUDENT BUSINESS SERVICES - HOW TO SIGN UP FOR THE PAYMENT PLAN
A tutorial that walks Texas A&M University students through signing up for an installment payment plan for their tuition and fees.
TAMU FINANCE AND BUSINESS SERVICES -CELEBRATING OUR DIFFERENCES
A 2023 Texas A&M University event featuring renowned keynote speaker and executive strategist Jen Buck to support the Controller’s Group vision statement element of making our work environment a "Best Place to Work!" Helping members get to know each other better improves how they interact, communicate, understand, and work together.
TAMU Emergency Management Website
In just 3 months, I built this innovative redesign and strategic content approach behind Texas A&M's central hub for campus safety, preparedness, and crisis communication. With an emphasis on accessibility and intuitive navigation, the revamped Emergency Management website offers a modern, visually engaging interface that seamlessly connects the campus community with essential safety procedures and real-time emergency resources.
TAMU Environmental Health and Safety Website
In just four months, I spearheaded a complete redesign of the Texas A&M University Environmental Health and Safety (EHS) website, significantly improving both its content and user experience. This initiative has streamlined access to essential safety training, compliance resources, and specialized services in areas such as environmental stewardship, lab safety, occupational health, and campus compliance. As a result, the entire Aggie community can easily navigate hazard guidelines, facility inspections, and emergency protocols.
Educational Outreach Efforts for Aggies
View how I engage with communications and student-centered educational campaigns designed to empower the Aggie community with clear, actionable information.
